There once was a girl named Suzanne ...

Moxie stands out on the streets of Hibbing, Minnesota, like a racy rouge camisole in a sea of, well, Carhartt jackets. And that’s just what Suzanne, our fashionista founder, set out to do. “I want women to know it’s okay to be pretty— even if they’re just heading out to rent a movie.”

 

Pretty. Frilly. Sexy. Moxie. That’s what the store’s all about, and in a matter of minutes, Suzanne helps her customers find those things that make them feel special.

“Maybe it’s a color they’d never thought of wearing or a pairing of two pieces they’d never put together on their own. Either way, it’s not about being revealing or naughty (unless you want to be), it’s about having the confidence to brazenly display your inner and outer beauty.”

That, and a smart, little, red leather clutch.

See for yourself.